Lifecycle marketing isn't one campaign, it's six recurring jobs: segment the base, design the journey, write the sequence, guard the mobile channels, keep the always-on cadence running, and catch the customer before they cancel. gtm-skills' Lifecycle Marketer pack is 6 free skills covering that full job, each grounded in a real spec instead of a generic email template. Links to the skill files and to the Intempt agent that runs the same job continuously against live behavior data.
Lifecycle marketing gets treated as a deliverable - write the welcome email, ship the win-back campaign - when it's really a recurring job with the same six parts every cycle: know who's who, design where they go next, write what they see, keep the always-on motion running, and catch the ones about to leave.
Six jobs, the same shape every week. That's how this pack is built.
TL;DR
- gtm-skills' Lifecycle Marketer pack is 6 free skills: segmentation, journey design, campaign writing, SMS/push compliance, recurring workflow cadence, and churn save-desk design.
- Install once with npx skills add sidchaudhary/gtm-skills.
- Start with the-lifecycle-mapper - segmentation feeds everything else in the pack.
- Intempt's Lifecycle Marketer agent builds the full journey in one turn from a trigger and a goal.
How to install these in about 60 seconds
- Run npx skills add sidchaudhary/gtm-skills.
- Create a Claude project per skill - "Flow Architect," "Save Desk."
- Paste the skill's SKILL.md into the project instructions.
- Start a chat with your inputs - segment criteria, a journey trigger, a churn signal.
The 6 skills
1. The Lifecycle Mapper
Builds lifecycle segments with RFM scoring, behavioral signals, and filter logic. This is the input every journey, campaign, and save flow downstream needs - build it first. Read the skill.
2. The Flow Architect
Designs multi-channel journeys with conditional branching, holdouts, and channel guardrails - for onboarding, retention, and win-back automation. Read the skill.
3. The Campaign Composer
Designs email campaigns and sequences with subject lines, Liquid personalization, and deliverability best practices, built for nurture, welcome, and retention emails specifically. Read the skill.
4. The Channel Guard
Designs SMS and push notification campaigns with compliance, character limits, and frequency capping built in. Mobile engagement has its own rules; this skill knows them. Read the skill.
5. The Cadence Clock
Designs a recurring, scheduled marketing workflow - a loop with a defined check cadence, action trigger, self-check, and stop condition - matched to how fast the underlying signal actually changes. For always-on motions like a weekly SEO scan or a churn watch, not one-off tasks. Read the skill.
6. The Save Desk
Designs cancel flows, dynamic save offers, churn risk scoring, and dunning sequences for failed payments - built to reduce voluntary and involuntary churn systemically, not to win back one gone-dark account at a time. Read the skill.
The order to build them in
The-lifecycle-mapper always comes first - nothing else in the pack works without segments to target. Add the-flow-architect and the-campaign-composer together once segments exist; a journey without content is half a job. The-channel-guard slots in the moment you touch SMS or push. Save the-cadence-clock for your first genuinely recurring motion, and the-save-desk for when churn becomes a number you're actually tracking, not just a feeling.
What to never hand over
Compliance sign-off on SMS and push campaigns - the-channel-guard checks the rules, a person confirms the send is actually compliant in your jurisdiction. And the save offer discount ceiling: these skills can draft the save flow, but the actual dollar amount you're willing to concede to keep a customer is a business call, not a generated one.
When you outgrow the manual version
Intempt's Lifecycle Marketer agent runs this same job continuously: describe a trigger and a goal, and it builds the full journey in one turn - steps, delays, branches, channel, content - then reports step-by-step conversion against real behavior data. Same six jobs, running against your live customer base instead of the segment you exported once.
Frequently asked questions. Answered.
Six free Claude Skills covering the retention job: lifecycle segmentation, multi-channel journey design, email/SMS/push campaign writing, always-on recurring workflow design, and cancel-flow/save-offer design. Install with npx skills add sidchaudhary/gtm-skills.
