Event streaming for data teams
Stream every event to your own Kafka and S3.
Give every team real-time customer data by streaming scored events to your own Kafka and S3, with no warehouse in between.
- Unlimited destinations
- Consent checked
- Declared topics
- RFM
- Champion
- Upgrade likelihood
- 82%
- Next best product
- Journeys
Consent checkedmarketing: granted
Apache Kafka
billing.upgrades.v1Delivered · partition 7
Amazon S3
s3://meridian-lakeWritten · part-0418
7+ years profitable, and counting
- on G2
- 4.5on G2
- events
- 10B+events
- profiles
- 500M+profiles
- enterprises
- 50+enterprises
It takes four tools to get one scored event to Kafka.
- Segment
- Warehouse
- Reverse ETL
- Kafka Connect
One record in your topic
You shouldn’t be the glue
between four tools.
Today one scored event goes from Segment to a warehouse, through a reverse ETL tool, and into a consumer you keep alive.
The Data Engineer agent adds scores before the send
Checking your topic rules…
Data Engineer agent
Adding RFM, likelihood and next best product to each record.
- Scores attached1,284
- Consent checked1,284
- Held, no consent38
Topic ruleBlocked
marketing.test.v2Not a declared topic. The send failed and nothing was created on your cluster.
Declare topic4 declared
Outgoing recordsLive
All destinations- Maya ChenPlan Upgraded · Champion, 82% likelybilling.upgrades.v1Sent
- Arjun PatelViewed Pricing · 71% upgrade intentsales.intent.v1Sent
- Lina OrtizSession Started · At risk, 64% churnmeridian-lake/eventsWritten
- Tom BeckerSigned Up · New customerevents.scored.v1Sent
- Sofia RossiOpened Email · no marketing consentnot sentHeld
- Northwind teamSeats Added · Expansion, +4 seatsbilling.seats.v1Sent
- Priya NairScoring
Three jobs
One event streaming platform does three jobs.
Send live events to Kafka, keep a full copy in your own S3 bucket, and check every record before it leaves Intempt.
01 · Kafka
Stream events to the Kafka you already run
Each record goes to the Kafka topic you choose, in JSON or Avro, with the customer’s scores already inside the message.
- It works with the brokers you already run.
- It sends JSON or Avro with the schema inline.
- Ordered rules send each record to a topic.
- The partition key defaults to the record id.
Routing rules · first match wins4 rules
- 1event = Plan Upgradedbilling.upgrades.v1
- 2rfm = Championcrm.champions.v1
- 3likelihood > 0.7sales.intent.v1
- ·Anything unmatchedevents.scored.v1default
What changes
Six things you stop building yourself.
billing.upgrades.v1Avro
The score rides on the record
Your consumers get each event and the customer’s scores together, so no one has to join the two back up later.
2Hops in between
Kafka+S3No warehouse in the middle
Events go straight to Kafka and S3, so you skip the warehouse round-trip and the reverse ETL bill that comes with it.
JSONAvroSchema inline
{ "schema": { "name": "PlanUpgraded" }, "payload": { "event": "Plan Upgraded", "user_id": "usr_48213" } }billing-svc· 0 code changesReads AvroThe format your apps already read
Pick JSON or Avro with the schema inline, so your consumers can read every message without writing any new code.
Cluster · 2 topicsAuto-create off
events.scored.v1declared
crm.champions.v1declared
Nothing new on your cluster
You declare your topics up front, and a send to any other topic fails instead of quietly creating a brand new one.
- Kafka node · ordered rules
1Plan Upgradedbilling.upgrades
2RFM = Championcrm.champions
·Unmatchedevents.default
Routing in a single step
Ordered rules on one workflow node send each record to the right topic, and anything unmatched goes to a default.
Consent gate
- Maya ChenConsent ✓Sent
- Sofia RossiSaid noHeld
- Arjun PatelConsent ✓Sent
Privacy built into the pipe
Consent is checked before every send, so people who said no never reach your Kafka topics or your S3 bucket at all.
The difference
Here is how event streaming should work.
| Before | After |
|---|---|
| You send raw events to a warehouse and wait for someone to add the scores. | Each event leaves Intempt with the customer’s scores already attached to it. |
| Your streaming tool only sends JSON, so your Avro consumers need extra code. | You pick JSON or Avro, and the schema travels inline with every message. |
| You pay for a reverse ETL tool just to send warehouse data back out again. | Records go straight to Kafka and S3, so there is no reverse ETL step at all. |
| You write and babysit a consumer or a Kafka Connect sink to move the data. | One workflow node with ordered rules sends every record to the right topic. |
| A tool can write to topics you never approved, and you find out too late. | Only declared topics get data, and a send anywhere else fails on purpose. |
The offer
What streaming costs the old way.
These are the bills a small team pays when the CDP, the reverse ETL tool and the engineer who joins them are bought apart.
The old way
$91,600/yr
Year one, before warehouse compute.
Intempt
$0
free plan
- Identity build3$3,000
- Data engineer time3$1,500/mo
- Reverse ETL licence2$15,000/yr
- CDP licence1$55,600/yr
The old way
$0 · free plan
Intempt
Free
No destination capsThe pipeline you were about to build yourself
- Stream to your own Kafka and S3.
- Send JSON or Avro with the schema inline.
- Connect unlimited sources and destinations.
- Get 10,000 streaming deliveries a month.
AI credits included
The data engineer you were about to hire
Data Engineer agent
Enforces your topic rules on each send.
AI Attributes
Adds scores to every customer profile.
Workflows
Routes each record with simple rules.
Consent
Checks privacy before each record goes.
- 1Vendr marketplace, retrieved 2026-08-15. Twilio Segment median annual contract $55,600 across 613 purchases.
- 2Vendr marketplace, retrieved 2026-09-29. Hightouch median annual contract $15,000 across 149 purchases.
- 3Fiverr, Upwork, Clutch. Freelance data-engineering retainers $1,000-2,500/mo; identity-resolution builds 20-40 hrs at $100-250/hr.
Control
Your cluster stays under your rules.
Anyone on your team can set up a stream, but nobody can invent a topic or send data somewhere you never approved.
- topics
- 4 declared
- auto_create_topics
- false
- partition_key
- record_id
- secrets
- write-only
Declare it or it fails
You list your topics up front, and a send to any other topic fails on purpose instead of creating something new.
The partition key is yours
The key defaults to the record id, and you can change it so each customer’s records land in the order you expect.
Secrets stay secret
Passwords and keys become write-only after you save them, so no one can ever read them back from the screen again.
Consent before every send
Each record is checked against the customer’s consent before it leaves Intempt for your Kafka topic or S3 bucket.
Integrations
Wired into the tools your team already uses.
Collect events from your site, app and server, then send them to Kafka, S3, webhooks and your CRM with no caps.
Collect · from
- Your siteJavaScript SDK
- Your appiOS, Android and React Native SDKs
- Your serverNode.js, Python and PHP SDKs
Intempt
- Profile
- Scores
- Consent
Send · to
- Apache KafkaYour topics · JSON or AvroLive
- Amazon S3Your bucket · your regionCopy
- WebhooksAny HTTPS endpointSame canvas
- Your CRMContact and deal writesSame canvas
- No caps on sources
- No caps on destinations
- Consent checked on every send
Go deeper
Two more reasons data teams pick Intempt.
One page shows the scores that ride on every record, and the other compares event streaming on Segment and Intempt.
9:41
Audience AIWho to contact next
- Maya ChenTeam planChampion
- Jonah ReyesOnboarding callAt risk
- Priya LalAnalytics add-on74%
Job 01
Audience AI
RFM, likelihood and next best product scores are computed on every profile, so each streamed event knows its value.
See how Audience AI scoresSegmentraw event
{ "event": "Plan Upgraded", "user_id": "usr_48213" }JSONNo scoresWarehouse next
IntemptKafka · S3
{ "event": "Plan Upgraded", "scores": { "rfm": "champion" } }AvroDeclared topicScored record
Job 02
Segment alternative
See why teams leaving Segment get Avro, declared topics and scored records on Kafka and S3 with no warehouse in between.
Compare Intempt and Segment
The products underneath
Each one reads the same customer profile
- WorkflowsThe canvas your streams run on, where ordered rules route each record to Kafka, S3, webhooks and your CRM writes.
- IntegrationsEvery source and destination in one place, from the SDKs that collect your events to the Kafka and S3 they reach.
- AI AttributesThe scores that ride on each record, computed on every customer profile with no model for your team to build or host.
Teams love it
They stopped stitching tools and hired one system.
- rating on G2
- 4.5
- events processed
- 10B+
- user profiles
- 500M+
- profitable
- 7+ yrs
- enterprise customers
- 50+
Frequently asked questions
Straight answers about event streaming, Kafka, S3 and how Intempt fits into the data stack you already run.
Ready when you are
Scored events, straight intoyour own Kafka.
Connect your sources, declare your topics, and every record reaches Kafka and S3 with its scores attached and consent checked.
Connect your AI to your customer data
$ claude mcp add intempt -- npx -y @intempt-technologies/mcp





