What is a good activation rate?

Userpilot's 2024 benchmark of 62 SaaS companies put the average activation rate at 37.5%. It ranged from 5% in fintech and insurance to 54.8% in HR software, so compare against your own category, not the average.

How do you measure activation rate?

Divide the users who reach your activation event by all new signups in the same window. Use one fixed window, like the first 7 days, so each week’s cohort compares fairly.

Do product tours actually work?

Sometimes, for people who are already engaged. Most tours get skipped, and a tour can only reach people still in your app, so the users you lost never see it.

Do you build in-app product tours?

No. If you need a drag-and-drop walkthrough builder, Appcues, Pendo and Userpilot build that. Intempt reaches the people who left, and changes what a screen shows when they return.

Can I personalize inside a mobile app?

Yes, through the SDK. Your app reads a value by key and draws it, the same way your backend would, so it’s your own interface rather than an overlay on top.

Does this work for B2B accounts, not just single users?

Yes. Events carry an optional account ID, so a workspace with one active seat out of eight shows up as one account rather than eight strangers.

User activation for growth teams

Activate users who already left the app.

Q: How do you improve user activation?

Find the step where signups quit, reach the ones who left by email, SMS or push, and change what they see when they return. Then test two onboarding paths to find the one that works.

Find everyone who stalled before activating, reach them by email, SMS or push, and change what they see when they return.

Start for free

Off-app reach
Stall triggers
Revenue tracked

track('Project Created')· not yetLifecycle Marketer agent· win-back live

Tom BeckerBluefin Labs · signed up 6 days agoStalled

Setup · 1 of 4

Create workspaceday 1
Create first projectStalled here
Invite team
Sync calendar

Left the app 5 days ago1 of 8 seats active

Stall trigger· no first project after 3 daysfired

Win-back journey

Email → Push → SMS

On the stall

Revenue

+$14,820 MRR

Tracked

7+
years profitable,and counting
rating on G2: 4.5
events processed: 10B+
user profiles: 500M+
enterprise customers: 50+

StockInvest
“Acquisition and retention finally feel like one connected motion instead of two separate problems.”
Jim StrombergCEO, StockInvest
FieldsUSA
“We finally have one system that sees the whole customer journey.”
Eric GardnerCOO, FieldsUSA
Hoperfy
“With Intempt, we built a signal-led pipeline driven by real behaviors.”
Tadas KertenisCo-founder, Hoperfy

Most signups stall before the good part.

Today most SaaS products activate about a third of signups, and the rest quietly leave before your tour ever reaches them.

Start for free

Finding everyone who stalled before their first project

Keeping the segment current…

Stalled · no first project

1,940people across
1,212 accounts

Did: Signed Up
Did not: Project Createdfor 3 days

Updates from live eventsLive

By fitWork High first

High620
Medium810
Low510

Stalled · no first projectLive · 1,9401,212 accounts

Fit: High first

PersonAccountSetupLast seenFit

Tom BeckerBluefin Labs · 1 of 8 seats1 of 45 days agoHigh
Priya NairNorthgate Co · 1 of 5 seats1 of 44 days agoHigh
Jonah ReyesFieldstone · 1 of 3 seats2 of 43 days agoMedium
Sofia RossiAtlas Freight · 2 of 6 seats1 of 44 days agoMedium
Maya ChenActivated · left the segment2 of 42m agoLeft
Arjun PatelAdding

Three levers

Three ways to lift your activation rate.

See exactly where signups drop, reach the ones who left the app, and change what they see the moment they come back.

01 · Find

Spot the exact step where signups quit

A funnel from signup to activated shows each step people drop at, and retention shows whether the gain actually held.

Read drop-off step by step to activation.
Compare this week’s cohort to last week’s.
Add a condition, like a purchase over $50.
Accounts show up as one team, not eight.

intempt.com/funnels/signup-to-activated

Signup → activatedFirst 7 days4,820 signups this week · Planloop web + appsPeopleAccounts

ActivatedProject Created· first 7 daysConditione.g. purchase over $50

This weekLast weekActivation 34% vs 31%3 pts

StepThis week vs lastUsersConv.Drop

1Signed up4,820100%-
2Workspace created3,61075% · 74%-25%
3First project1,64034% · 31%-55%
4Invited a teammate1,18024% · 22%-28%

Retention · week 8Activated 68%Never 22%

What changes

Six things you stop chasing by hand.

Stalled · no first projectLive
1,940people1,212 accounts
+12 in the last hour-4 activated
stalled-users.csvexport → uploadNot needed
Exporting stalled users to a sheet
The stalled segment keeps itself current from live events, so no one pulls a list and uploads it to an email tool.
Maya ChenProject Created10:42
Left the journeyExit10:42
Reminder · day 3Not sent
0reminders sent412 exits this week
Emailing users who already activated
People leave the journey the moment they activate, so nobody gets a reminder to do something they already did.
Bluefin LabsTom BeckerHigh · work first
High620
Medium810
Low510
Chasing users who’ll never buy
Stalled users are scored by fit first, so your team spends its effort on the people most likely to become customers.
Why did signups stall this week?
Data Analyst agentDriver found
Signups from the Templates page skip the project step 2× more often. Most leave on the empty workspace screen.
-55% at first projectTemplates page
Guessing why signups quit
Ask what changed in plain words and get the driver back, instead of digging through charts to find an answer.
10-step tour9% finishSkipped
Homehome_hero = start_project
Start your first project2 min
Pick a template and you’re set up
Sprint planLaunchRoadmap
Building tours nobody finishes
Most product tours get skipped, so you change what the screen shows instead of adding just one more walkthrough.
#21 · onboarding path96% to beat
Path Ablank project33%
Path Btemplate-firstWinner · +24%41%
Template-first activates 24% more signups.
Arguing about the onboarding flow
Two onboarding paths run against each other, and the result comes back in plain words so the team can move on.

The difference

Every stalled signup gets a way back in.

Before and After
No.	Before	After
01	Your tour only reaches the people who are still inside your app.	Email, SMS and push reach the people who already left your app.
02	Onboarding emails go out on day one, day three and day seven.	Messages fire on the stall itself, the moment someone stops.
03	A returning user sees the same empty first screen as before.	A returning user sees a first screen built for where they stopped.
04	You can’t tell which win-back message brought a user back.	Each stall’s journey reports the revenue that followed it.
05	Every team defines activation its own way in its own tool.	One activation event feeds every report, segment and journey.

The offer

What activation costs the old way.

This is what a typical team pays when the tour tool, the email tool and the analyst who finds the stalls are bought apart.

The old way

$16,788/yr

2,000 monthly active users and 5,000 profiles.

Intempt

free to start

Email platform²$100/mo
Product tour tool¹$299/mo
Analyst to find stalls³$1,000/mo

The old way

$0 · free to start

Intempt

Free

Off-app reach

The activation stack you were about to buy

One activation event for all.
A stalled segment that updates.
Email, SMS and push journeys.
A new first screen on return.

Runs on its own

The growth PM you were about to hire

Lifecycle Marketer agent
Runs every win-back journey.
Data Analyst agent
Finds why signups quit.
Personalize
Changes the first screen.
Experiments
Tests each onboarding path.

1Userpilot pricing (Userpilot, Produktly, 2026). The Starter plan is $299/mo billed annually for up to 2,000 monthly active users.
2Customer.io pricing (eesel AI, Encharge, 2026). The Essentials plan is $100/mo for up to 5,000 profiles.
3Fiverr, Careery, Upwork. Freelance analyst retainers run $300-1,500 a month; this uses $1,000.

Control

You decide what counts as activated.

You pick the event, the segment and the message, and every report, journey and screen reads the definition you set.

activated: Project Created
window: first 7 days
stall after: 3 days
account id: on

One definition for all
Define activation once, and the funnel, the segment and the journey all read that same definition from then on.
Conditions you choose
Add conditions to the event, so a first purchase only counts as activation once it passes the threshold you set.
Your app, your interface
In your app, the SDK hands your code a value by key, so every change looks like your product, not an overlay.
Accounts, not just users
Events carry an optional account ID, so a team with one active seat out of eight shows up as a single account.

Integrations

Reach stalled users wherever they are.

Track events from your site and app, then bring stalled users back by email, SMS or push from the same customer profile.

See all integrations

JavaScript
Apache Kafka
Slack
Stripe
Amazon S3
Twilio
Gmail
iOS
SendGrid
Webhooks
Node.js
Google Calendar

Go deeper

Two more ways to keep new users around.

One page catches churn weeks before the cancel click, and the other shows where users drop off inside your product.

One profile· stall or cancel?
Tom BeckerBluefin Labs · 1 of 4 setup stepsStalled · never activated
Activation journey· email, push, SMSStarted
Lina OrtizKestrel Studio · active customerChurn risk 74%
Save journey· “Need a hand?” emailStarted
Job 01
Customer Retention
Someone who stalls in week one churns quietly, so the same profile tells a stall from a cancel and picks the right play.
See how retention works
Funnel · signups this weekFunnelsCohortsPaths
- Signed up4,820
- Workspace3,610
- First project-1,970 · 55%1,640
- Invited team1,180
1,970 leftView users
Tom Beckertemplates
Priya Nairtemplates
Sofia Rossiorganic
Tom Becker · last events
Workspace Created9:02
Template Viewedsprint9:04
Session Endedno project9:05
Job 02
Product Analytics
Click any drop-off and land on the users who left, with their full event history, across funnels, cohorts and paths.
See product analytics

The products underneath

Each one reads the same customer profile

Frequently asked questions

Straight answers about user activation, activation rates, product tours and how Intempt brings stalled users back.

User activation is the moment a new user first gets real value from your product, like inviting a teammate or making a first purchase. You pick the one event that counts, and everything measures against it.

Ready when you are

Find everyone whostalled this week.

Pick the event that counts as activated, and everyone who stopped short gets a way back in, by message and on return.

Connect your AI to your customer data

$ claude mcp add intempt -- npx -y @intempt-technologies/mcp

Activate users who already left the app.

Most signups stall before the good part.

Three ways to lift your activation rate.

Spot the exact step where signups quit

Six things you stop chasing by hand.

Exporting stalled users to a sheet

Emailing users who already activated

Chasing users who’ll never buy

Guessing why signups quit

Building tours nobody finishes

Arguing about the onboarding flow

Every stalled signup gets a way back in.

What activation costs the old way.

The activation stack you were about to buy

The growth PM you were about to hire

You decide what counts as activated.

One definition for all

Conditions you choose

Your app, your interface

Accounts, not just users