Experiment faster. Personalize smarter. Ship what wins.
For growth and product teams. Runs structured CRO cycles, personalizes every surface by segment, and reviews your entire testing program quarterly.
4 skills. Experiment faster. Personalize smarter.
Click Invoke on any skill to see the full recipe.
CRO Program
8 ACTIONS
Baseline → drop-off → ICE scoring → experiment → analysis → next test. A program.
- ·Build baseline funnel report
- ·Run drop-off analysis
- +6 more
Builds: Funnel Report · ICE Scorecard · A/B Experiment +3 more
Personalization & Recommendations
7 ACTIONS
Right algorithm per surface, real-time audiences, server-side and client-side, attribution dashboard.
- ·Map surfaces to recommendation algorithms
- ·Configure recommendation feeds
- +5 more
Builds: Recommendation Feeds · Audience Configs · Personalization Rules +1 more
Testing Retrospective
5 ACTIONS
Win rate, portfolio stats, coverage gaps, next quarter roadmap, executive summary.
- ·Compute win rate across the portfolio
- ·Aggregate portfolio statistics
- +3 more
Builds: Win Rate Analysis · Portfolio Stats · Coverage Gap Report +2 more
VIP & Loyalty Program
6 ACTIONS
LTV-based tiers, exclusive experiences, holdout experiment, quarterly loyalty dashboard.
- ·Define LTV-based tier thresholds
- ·Build VIP segments per tier
- +4 more
Builds: VIP Segments · Tier Definitions · Exclusive Experiences +2 more
How it works
A consistent pattern across every skill.
Identify the drop-off
The Experimentation Lead builds your funnel, ranks each step by ICE score, and surfaces the highest-impact opportunity to test.
The Experimentation Lead designs the experiment
Hypothesis, variants, primary metric, guardrail metric, and sample size, all defined before a single pixel moves.
Run and monitor
The Experimentation Lead tracks significance and confidence intervals in real time. No spreadsheet. No manual calculation.
Ship decision, next test
When results are ready, the Experimentation Lead recommends ship or kill with the reasoning, then designs the next test from what you learned.
Questions? Answered.
Explore the other 6 specialists
Experimentation Lead is one of 7. Each agent owns a piece of the GTM motion, from research and outreach to lifecycle and revenue ops.
