- Most reps guess why deals close or die. Companies pay real money for the actual evidence, and the market price proves it.
- "Win loss analysis" came back at $64.29 CPC in DataForSEO keyword-volume data, the highest-commercial-value term found in the entire pass. The gtm-skills Account Executive pack covers win-loss, deal scoring (renewal risk included), and negotiation prep across 7 free skills.
- Install all 7 with npx skills add sidchaudhary/gtm-skills. Stop guessing on close-lost reasons.
"Win loss analysis" priced at $64.29 CPC in DataForSEO keyword-volume data pulled for this piece. That's the highest-commercial-value keyword found in the entire pass, and it's not close. Companies bid real money on that term because most sales orgs have a story about why they lose deals and no actual evidence behind it. The close-lost reason in the CRM is whatever the rep typed on their way to the next call.
That gap is the whole argument for what closers actually need from AI. Not another tool that drafts an email or summarizes a call. Judgment tools: something that ranks the real reasons deals close or die, scores whether an account is about to walk at renewal, and preps the specific concession ladder for one negotiation instead of a generic script. Content generation was never the bottleneck for an AE. Deal-stage judgment is.
TL;DR
- gtm-skills' Account Executive pack covers 7 skills across the AE desk.
- The additions that closed real gaps: the-win-loss-analyzer (evidence-backed reasons deals close or die) and the-negotiation-coach (anchor, concession ladder, walk-away point for one deal). Renewal risk now scores inside the-deal-gauge itself.
- Nothing in the pack touched renewals, negotiation, or win-loss pattern-mining before those landed.
- "Win loss analysis" came back at $64.29 CPC in DataForSEO keyword-volume data pulled for this piece, the highest-commercial-value term found in the whole pass.
- Install once with npx skills add sidchaudhary/gtm-skills, paste the relevant skill into a Claude project per job.
How to install these in about 60 seconds
- Run npx skills add sidchaudhary/gtm-skills.
- Open Claude and create a project named after the skill, for example "Win-Loss Analyzer."
- Paste the skill's SKILL.md into the project instructions.
- Start a chat inside that project with your inputs - a deal list, a transcript, a renewal account.
The 7 skills, by deal stage
The pack covers every deal stage an AE actually touches: mid-deal scoring and objection prep, at-risk pipeline and renewal work, post-close win-loss, and the ongoing coaching layer that runs alongside all of it. Seven skills, mapped to the moment you'd actually open each one.
| Deal stage | Skill | What it does |
|---|---|---|
| Mid-deal | The Deal Gauge | Health, intent and renewal-risk scoring against MEDDIC/BANT |
| Mid-deal | The Objection Playbook | Five likely objections per persona, with responses |
| Mid-deal | The Negotiation Coach | New. Anchor, concession ladder, walk-away point for one deal |
| At-risk | The Pipeline Scanner | Deal velocity, stuck deals, forecast accuracy by stage |
| Post-close | The Win-Loss Analyzer | New. Ranks evidence-backed reasons deals close or die |
| Ongoing | The Call Coach | Talk ratio, BANT/MEDDIC scoring, and coaching notes from a transcript |
| Ongoing | The Account Blueprint | Buying committee mapping and a 90-day account plan |
That's the overview. The breakdown below covers what each one actually does and when to reach for it.
Mid-deal
1. The Deal Gauge
Scores deals with dual health and intent analysis, plus renewal risk for existing accounts, trend tracking, and MEDDIC/BANT completeness. The honest version of the CRM stage field. Run it on an open opportunity, or on a renewal 90 to 180 days out - same skill, same output shape. Read the skill.
2. The Objection Playbook
Takes a product description, ICP, and target persona and returns the five most likely objections, each with a specific acknowledgment, response, and follow-up question. Built for onboarding a new rep or prepping before a cold call. Read the skill.
3. The Negotiation Coach
New. Preps one specific deal negotiation: an anchor point, a concession ladder in order, a walk-away point, and calibrated questions to ask before you give anything up. This is later and narrower than objection prep - it assumes the prospect already believes you, and the conversation left is about terms. Read the skill.
At-risk
4. The Pipeline Scanner
Analyzes pipeline health: deal velocity, stuck deals, risk signals, and forecast accuracy by stage. The weekly pipeline review that would otherwise take an hour of manual CRM digging. Read the skill.
Post-close
5. The Win-Loss Analyzer
New. Ranks the real, evidence-backed reasons deals close or die across a set of closed-won and closed-lost deals, and flags the factors that look predictive but aren't. This is the skill behind the $64.29 CPC keyword found in DataForSEO's data - the gap between what a CRM close-lost field says and what actually happened is where this one lives. Read the skill.
Ongoing
6. The Call Coach
Pre-meeting prep and post-meeting coaching: talk ratio, BANT/MEDDIC scoring, objection tracking, and drills. Turns a transcript into an actual coaching note instead of a summary nobody reads. Read the skill.
7. The Account Blueprint
Builds account engagement plans: buying committee mapping, multi-threading assessment, and a 90-day action plan. For the accounts that need more than one call to close, or more than one deal to keep. Read the skill.
The order to build them in
Start with the-deal-gauge and the-objection-playbook. Those cover the bulk of an open pipeline, and the-deal-gauge doubles as your renewal-risk read the moment an account is 90 to 180 days out. Once you have enough closed deals to compare, run the-win-loss-analyzer - it needs real evidence to rank against, so it's more useful after a quarter of closes than on day one. The-negotiation-coach comes in as soon as a deal is at the terms stage. The-pipeline-scanner, the-call-coach, and the-account-blueprint run continuously alongside all of it.
What to never hand over
The actual price and the actual concession stay with a human. The-negotiation-coach preps the anchor and the ladder, it doesn't make the call on what you actually offer in the room. Same with the final commitment on a negotiation - these skills get you ready, they don't decide for you. Reading the room in a live conversation is still a human skill; use the-call-coach and the-negotiation-coach for prep and review, not as a stand-in for actually listening.
When you outgrow the manual version
Intempt's Meeting Notetaker agent runs this same judgment work continuously: it joins the call, produces the structured summary and next-step recommendation automatically, and keeps deal scores current against your live pipeline without you asking. Same seven jobs, running on every deal instead of the one you had time to paste in.
Frequently asked questions. Answered.
Win-loss analysis is the practice of ranking the real, evidence-backed reasons deals close or die, instead of trusting whatever reason got typed into the CRM close-lost field. It matters enough that "win loss analysis" priced at $64.29 CPC in DataForSEO keyword-volume data pulled for this piece, the highest-commercial-value term found across the entire pass. That price reflects real demand: most sales orgs have a hunch about why they lose deals and no actual evidence for it.
