What it does
Defines a lifecycle attribute from real product and billing events, then pushes it one way onto the HubSpot contact.
You get
a HubSpot lifecycle stage computed from real behaviour
How it works
Define the lifecycle honestly
create_attributeTrialing, active, at risk or churned, computed from product and billing reality rather than from whatever a form last said. That is the value worth holding in two systems.
Push it one way to HubSpot
Create WorkflowThe HubSpot contact property is updated whenever the lifecycle changes. This field travels one way: Intempt owns it and HubSpot displays it. A field written from both ends needs a stated winner, or the two systems quietly disagree for months.
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