A brand designer's job isn't one deliverable, it's seven: know the voice, write the hook, brief the shoot, cut the video, mind the citations, and prove it all converts. gtm-skills' Brand Designer pack covers that full job in 7 free skills, from voice extraction to onboarding video production, each grounded in a real reusable spec instead of a one-off prompt. Links to the skill files and to the Intempt agent that runs the same job across every channel at once.
A brand designer's real job is rarely one thing. It's finding the voice, then applying it everywhere: the LinkedIn post, the ad brief, the onboarding video, the photo shoot spec, and making sure all of it still sounds like the same company wrote it.
That's a repeatable shape, not a single deliverable. Seven parts, reused every week. So that's how this pack is organized.
TL;DR
- gtm-skills' Brand Designer pack is 7 free skills: voice fingerprinting, LinkedIn writing, hook testing, creative briefs, AI-citation auditing, photography direction, and onboarding video production.
- Install once with npx skills add sidchaudhary/gtm-skills.
- Start with the-voice-fingerprint - every other skill in the pack depends on it.
- Intempt's Brand Designer agent runs the same job across nine content types from one brief.
How to install these in about 60 seconds
- Run npx skills add sidchaudhary/gtm-skills.
- Create a Claude project per skill, named for the job - "Voice Fingerprint," "Hook Lab."
- Paste the skill's SKILL.md into the project instructions.
- Start a chat with your inputs - writing samples, a topic, a product shot.
The 7 skills
1. The Voice Fingerprint
Analyzes content samples to extract a brand voice profile: dimensions, vocabulary, sentence patterns, and channel adaptations. Build this first - every other skill in the pack writes in the voice this produces. Read the skill.
2. The Dual-Cut Writer
Drafts two distinct LinkedIn post variants on a topic - an educational angle and an operator/contrarian angle - written in your actual brand voice, not a generic LinkedIn tone. Read the skill.
3. The Hook Lab
Takes a LinkedIn post draft and generates four scored hook variants using four distinct psychological frameworks, with a recommendation. Run this whenever a post's opening two lines feel flat. Pairs with the-dual-cut-writer. Read the skill.
4. The Angle Vault
Generates creative briefs with 14 creative angles, channel-to-funnel mapping, and ad placement specs. For the days you need real range, not one more "before/after" template. Read the skill.
5. The Citation Auditor
Audits how citable and extractable a site's content is for AI answer engines - ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot - covering structure, authority signals, and machine-readable files. Use it when you want content cited in AI answers, not just ranked in traditional search. Read the skill.
6. The Scene Composer
Generates photography direction using a composable scene system: 160+ blocks across 10 dimensions. Turns "we need product photos" into an actual, specific shoot brief. Read the skill.
7. The Activation Reel
Produces short, conversion-focused onboarding videos in Remotion for iOS, Android, or web, with each beat mapped to a real activation milestone. Built for pushing new users toward the moment they actually get value, not a generic product tour. Read the skill.
The order to build them in
The-voice-fingerprint comes first, always - it's the input every other skill needs. Add the-dual-cut-writer and the-hook-lab together once the voice exists; they're built to pair. The-angle-vault and the-citation-auditor come next, for paid creative and organic search respectively. Save the-scene-composer and the-activation-reel for when you have a real shoot or a real onboarding flow to brief - they're specific tools for specific moments, not weekly drivers.
What to never hand over
The final brand call - if a piece of content feels off-voice even when it technically matches the fingerprint, that's a judgment call a person makes, not a rule the skill can catch. And never publish citation or SEO claims about your own product without checking them; the-citation-auditor tells you what's extractable, not what's true.
When you outgrow the manual version
Intempt's Brand Designer agent runs this same job from one brief across all nine content types simultaneously - email, SMS, push, landing page, and more - pulling from your actual brand kit and customer data instead of a voice sample you re-paste each time. Same seven jobs, running everywhere at once.
Frequently asked questions. Answered.
Seven free Claude Skills covering brand and content creative: voice fingerprinting, LinkedIn post writing, hook testing, creative briefs, AI-answer-engine citation auditing, photography direction, and onboarding video production. Install with npx skills add sidchaudhary/gtm-skills.
