What is a customer churn risk calculator?

A churn risk calculator turns usage and relationship signals (usage trend, login recency, support tickets, champion changes, and optionally NPS) into a single 0-100 risk score, bucketed Low, Medium, or High. This one runs a fixed, published weighted formula and shows every point in the output, instead of returning an opaque label.

How is the risk score calculated?

Usage trend contributes up to 35 points on a 50%-decline scale, days since last login up to 25 points on a 30-day scale, support tickets up to 20 points (adjusted by sentiment if provided), and a champion or admin change adds a fixed 20 points. If you provide an NPS or satisfaction score, it adjusts the total up or down by up to 15 points. The raw total is clamped to 0-100.

Is this the same as a CRM health score?

No. A CRM health score usually blends dozens of internal fields behind a vendor's own formula, which is often opaque. This tool runs one fixed formula on exactly the inputs you type in, so you can see precisely why a number came out the way it did.

What if I don't have NPS data?

Leave it blank. The calculator scores the account using usage trend, login recency, support tickets, and champion status only, and the output states that NPS wasn't part of the score rather than guessing a value.

How often should I run this?

After every check-in or QBR, or monthly at minimum. It's free and instant, so there's no reason to wait for a renewal date to see whether risk is rising or correcting.

What does "champion changed" mean?

The primary point of contact, admin, or internal champion at the account left the company, changed roles, or handed the account to someone new in the recent period. It's one of the strongest single leading indicators of churn, and it's easy to miss if nobody is tracking it.

Does this replace a real churn model built on your own historical data?

No. A model trained on your own historical churn and renewal data will fit your specific customer base far better than any fixed formula. This tool is a fast, explainable starting point for a single account check, not a replacement for that model.

Does it connect to your live CRM?

No. It's a generator, not a live connection. You type in the signals yourself; nothing is pulled automatically from Salesforce, HubSpot, or your product analytics.

The Customer Churn Risk Calculator for CS Teams

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